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Mike's Camera Ads
I created three different designs in various sizes as an assignment for Mike's camera - a local photography and print shop with 9 locations in Colorado and California. The task was to create strategic Ads, emphasizing the unique specs of the OM-3 camera, incorporating provided graphics and brand guidelines in combination with my own content.
Design #1
an outdoorsy concept, emphasizing the durability of the camera, appealing to the adventurous Boulder Audience. I used generative tools for this one to scale up the image for different banner sizes.
Design #2
a more feminine aesthetic, targeting content creators & influencers. This idea focuses on the "creative freedom" offered by the camera's unique creative dial.
Design #3
I didn't have time to do all 3 sizes for this one, but this concept is more artistic, including a Michelangelo-like hand, paired with the catchphrase "capture every moment with precision."
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